Tuesday, April 26, 2011

History of the posters used in Western Canada

   
Historical Context: 'The last best west' was a phrase that had a notable past. It was an advertising slogan used to attract immigration to Western Canada between the years 1896-1914. Millions of settlers flooded Canada during these 18 years.
Example: A man named Guy Weadick, used the phrase, "That last Best West" to sell the first Calgary Stampede to his financial backers.
Using the posters worked very well back in the days, the Canadian Government encouraged many new immigrants to come to Canada West.
It was known as the Dorchester Hoard, having been discovered in a floor hole during renovations to the former land and immigration office of Sercombe & Hayes in Dorchester, England.
These posters were designed for Canadian Pacific, Canadian National Railways and steamship lines, and intended mainly at low income British farmers and laborers that attracted thousands of immigrants as settlers. The promise of a better future proved to be an effective attraction. It caused rough times for the settlers back then. Many Sicknesses and diseases caused losses and hardships for many people. Things happened that were not expected.  And the settlers did not think twice. A decision is a decision and you can not change that decision.


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